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Must AI Efficiency Lead to Layoffs? Figure Out the People and Money First

Long-Form Video · EP0102 September 20, 2026 03:45
What this episode covers

When AI actually lands well, from a cost-cutting perspective, it means cutting people. Customer service that used to need a hundred people — after AI, just over thirty can handle it. The sixty-plus people freed up mostly get laid off. Given the choice, I'd rather work on revenue growth. But if the company can't survive, costs have to come down.

The real problem isn't technology or data — it's that employees won't cooperate. They're afraid that once they hand over their expertise, they stop being valuable. And after looking at several studies, their fear is justified. This episode is about what leaders and workers each need to do about it.

When AI lands well, the replacement rate in roles with mature workflows runs about 60%. Customer service that used to need a hundred people can get by with just over thirty after AI. The sixty-plus people freed up mostly get laid off. Given the choice, I’d rather work on revenue growth — but if a company can’t survive, costs have to come down.

Many leaders assume AI adoption stalls because of technology or incomplete data. They buy tools, run training programs, and still can’t get traction. What’s really stuck is that employees won’t cooperate. How a sales rep talks to clients and closes deals is exactly what makes them valuable at the company. Hand that over, and they worry they’ll stop mattering.

In April 2026, a US enterprise AI software company and a workplace research firm surveyed 2,400 workers across the U.S., the U.K., and Europe, and about 30% admitted to actively undermining their company’s AI initiatives — among those in their twenties, over 40%. In August 2025, a UK tech consultancy surveyed 4,000 people across four countries: one in three was hiding what they knew, with nearly 40% refusing to teach coworkers their most valued skills.

Their fear is justified. In a study published in 2023 and in a top economics journal in 2025, economists from Stanford and MIT looked at over 5,000 customer service agents and found that after an AI assistant was introduced, novices improved by over 30%, while veterans and top performers barely improved at all. AI had learned the experts’ methods and was teaching them to newcomers. Under the company’s existing bonus structure, top performers’ income could actually decline. They contributed their expertise and watched others’ numbers rise while theirs stayed flat — sharing meant losing.

Some leaders think they can hire cheap newcomers plus AI and replace expensive veterans. This is extremely shortsighted. Veterans’ understanding of customers and the business is exactly what you need to explore new directions. Replace them all with newcomers and AI, and you can only make the existing business cheaper — grinding away in an ever-narrower lane. Leaders need to get the money right first: when AI takes what experts know and teaches it to newcomers, the newcomers’ improved performance should include a share for the experts.

Layoffs shouldn’t be rushed. In February 2026, a US outplacement firm surveyed 600 HR leaders; about a third said critical skills and institutional knowledge walked out the door after layoffs. More than half admitted they never considered whether those people could have been reassigned. Moving freed-up people into revenue-growth roles is worth more than cutting them outright.

A Wharton researcher noted in January 2026 that part of the time AI frees up should go back to employees — for learning new things and trying new initiatives. That’s how they come to see AI as helping them, not replacing them.

From the employee’s side, fighting it gets you nowhere. The wheels of history roll over it sooner or later — a carriage driver is better off learning to drive a car early, and taking what he knows about the roads with him. Your knowledge of clients and the business is still valuable in the AI era. BCG surveyed 1,000 executives globally in October 2024 and found that among companies achieving real results with AI, algorithms accounted for just 10%, technology and data for 20%, and the remaining 70% was spent on people and processes. In enterprise AI, what matters isn’t how advanced your technology is — it’s whether you can figure out the people and the money.

He contributed his expertise, only to watch others' numbers go up while his stayed flat. That's not selfishness — he genuinely loses out by sharing.