My product grew itself — I just tap confirm on my phone
If you're a boss using AI, whatever you do, don't get yourself a WorkBuddy. As a manager, I don't even work — so what do I need a buddy for? My day job is to observe, judge and decide. I don't need to do the delivery work, and most days I don't even open my laptop. Even if I genuinely wanted to build a product or run a dev team, there are better tools and better ways.
Most of my commercial products these days are self-iterating. What does that mean? I'm not open-sourcing them so other people write my code — I open up a feedback panel for my users. Almost all my users are enterprise clients or professional consumer users, and they're the only ones who know what they actually want.
If you’re a boss using AI, whatever you do, don’t get yourself a WorkBuddy. As a manager, I don’t even work — so what do I need a buddy for? My day job is to observe, judge and decide. I don’t need to do the delivery work, and most days I don’t even open my laptop. Even if I genuinely wanted to build a product or run a dev team, there are better tools and better ways.
Most of my commercial products these days are self-iterating. What does that mean? I’m not open-sourcing them so other people write my code — I open up a feedback panel for my users. Almost all my users are enterprise clients or professional consumer users, and they’re the only ones who know what they actually want.
Here’s the mechanism I built. When a user submits feedback through the panel, my Claude Code parses the request automatically and makes a call against my roadmap and my value ranking: should this be built, why, and how. If it decides yes, it writes the code — but it does not ship. When I open my phone, I see them queued up one by one, each waiting for approval with a detailed report attached. I tap confirm, and the feature hot-ships. It then replies to the user who raised it: thanks for the feedback, in this version, because of what you reported, we shipped this update.
So the whole product grew itself. I didn’t plan it out. Go look at the changelog — the cloud version of Claude Code that I built shipped 642 updates in 33 days.
Beyond user feedback, the AI runs a daily patrol: using the analytics events instrumented across the platform, it looks at what problems users hit and files its own suggestions on what needs adjusting and how. So those 600-plus updates weren’t me grinding out code alone — it’s the AI, my users and me feeding this product together. And along the way, users grow more dependent on the platform, and fonder of it.
Of course, as a manager I don’t only run product development. I also run everything else in the company — sales, finance, legal, knowledge management. Those all live in other systems, and I’ll probably cover them in a later video.
Same as always: if you’d rather spend time to save money, follow my account. If your time is genuinely expensive and you’d rather spend money to save time, come talk to me directly.
Source: EP0082 self-recorded on camera (2026-08-22, 2:03) · text transcribed with gemini-2.5-pro and corrected line by line · timecodes taken from the burned-in subtitles
[00:00] If you’re a boss using AI, whatever you do, don’t get yourself a WorkBuddy As a manager, I don’t even work, so what do I need a buddy for? My day job is to observe, judge, decide, right? I don’t actually need to do the delivery work And I don’t even open my laptop most days Even if I genuinely wanted to build a product myself or run a dev team there are better tools and better ways Most of my commercial products these days are self-iterating What do I mean by self-iterating? I’m not open-sourcing it so people write code for me I open up a feedback panel for my users instead Because almost all my users right now are enterprise clients
[00:26] or professional consumer users They’re the only ones who know what they actually want So I built a mechanism for it When a user submits feedback my Claude Code automatically parses the request and, based on my roadmap for the product and my value ranking it makes a call: should this be built? why should it be built? and how should it be built? It goes ahead and writes the code but it does not ship it And when I open my phone I see them queued up one by one waiting for approval
[00:52] each with a detailed report attached I just tap confirm and that feature hot-ships And it even replies to the user who asked: hey, thanks so much for your feedback our product, in such-and-such version because of what you reported shipped exactly this update So the whole product grew itself I didn’t plan it out You can go look at this product’s changelog this is the cloud version of Claude Code that I built in 33 days it shipped 642 updates
[01:19] And beyond user feedback the AI also runs a daily patrol based on the analytics events instrumented across the platform it looks at what problems users ran into and the AI files its own feedback saying which part needs to be adjusted and how So those 600-plus updates weren’t me grinding out code alone it’s the AI, my users and myself feeding this product together And along the way they also grow more dependent on, and fonder of, this platform Of course, as a manager I don’t only manage product development
[01:45] I also run all the other parts of the company sales, finance, legal, and knowledge management Those all happen in other systems and I’ll probably cover them in a later video So, same as always: if you’d rather spend time to save money, follow my account and if your time is genuinely expensive and you’d rather spend money to save time come talk to me directly See you in the next video Bye